Built for equestrian, from the ground up.
Not accounting software with a horse bolted on. Not a generic booking tool bent to fit. Every part of StableFlow was built for the way a barn actually runs: matching horses to riders, tracking welfare and work limits, billing a family for a term of lessons, guarding a child's photo consent. By horse people, for horse people.
- Made only for equestrian businesses, nothing retrofitted
- Modelled on real barns, not office software
- Speaks your language: boarding, schooling, work limits, rest days
It runs the operation.
You make the calls.
StableFlow schedules the lessons, matches the horses, fills the arena and catches the money before it leaks. Sage is the intelligent layer on top that turns what the engine finds into a suggestion, a draft or a brief, in plain words.
The engine does the work. Sage adds the suggestion. Pick your kind of barn above to see it run.
One engine. The whole operation.
This is what makes StableFlow different from a calendar with a horse on it. It does not wait for you to use it, it runs the numbers, fills the diary and flags the risks on its own.
Scheduling that runs itself
Builds the timetable, fills gaps from the waitlist, and ranks who can cover a sick day by qualification and travel time.
Horse and rider matching
Pairs the right horse to each rider on size, temperament, freshness and fairness, and never double-books one.
Capacity intelligence
Knows when the arena is full, spots the profitable gaps, and warns you before two classes collide.
A billing engine
Runs invoices, applies pass-through costs and the best available discount, and catches money before it drifts overdue.
Welfare, watched
Tracks every horse's workload and care log, and flags one nearing its limit before it becomes a problem.
Market and reputation
Maps your catchment and competitors, and earns reviews at honest moments without ever gaming them.
All that intelligence, in plain words.
Everything the engine finds, Sage turns into something you can act on: a suggestion, a draft ready to send, or a morning brief you read over coffee. It is the thin layer between a powerful system and a busy human. Ask it anything, or let it come to you.
Suggests the next move
Drafts replies in your voice
Briefs you each morning
Answers out loud, on Lead
Your Monday, handled by 9am.
A real example of what your day looks like with the engine running it.
8:00, coffee in hand
The morning brief lands.
2 invoices 30+ days overdue. Zeus near work limit. 3 waitlisted for Adult Beginners. The chase emails are already drafted for you to approve or edit.
10:00, Sarah's off sick
Find Cover handles it.
James gets a notification, parents get a 'your instructor today is James' update, payroll attribution moves automatically. You did nothing.
22:00, closing the laptop
Nothing is dangling.
Tomorrow's brief is generated. Late payments chased. The frustrated parent's draft reply is in your inbox to send in the morning. You actually sleep.
What Sage quietly handles.
An illustrative week for a busy 30-horse barn. The engine does it, Sage brings it to you.
chase emails drafted for approval
in late payments chased on time
instructor covers found in minutes
Illustrative example, not a customer average.
Built around the way your barn actually works.
Tick the units that match your operation. Most stables run more than one, and your platform should too.
Riding schools
Lessons, instructors, families, horse welfare.
See what we doBoarding barns
Contracts, boarding billing, owner portal, waitlist.
See what we doPony Club branches
Badges, rallies, competitions, branch admin.
See what we doEquine rescues
Intake, volunteers, foster, adoption, fundraising.
See what we doTrail riding centers
Routes, weight-checked bookings, safety briefings.
See what we doRiding clubs
Members, league, committee, dues.
See what we doShow organizers
Entries, draw, judges, live scoreboard.
See what we doStud & breeding farms
Coverings, foaling, bloodlines, produce and sales.
See what we doTherapy & RDA centers
Sessions, safeguarding, funding and outcomes.
See what we doSee it for yourself.
Watch a two-minute walkthrough, or drop in your own numbers and see the hours StableFlow gives you back, live.
Pricing that fits on a napkin.
Three tiers. Unlimited horses, students, and instructors on every one. Pay for what you actually use.
One platform instead of six. StableFlow replaces your scheduling app, billing tool, CRM, comms, payroll and website, plus the admin hours you will never get back.
For solo operators and small barns.
- Unlimited horses, students, instructors
- Scheduling, billing, family CRM
- Sage Help (100 questions / day)
- Public booking page
- Mobile app for families
- 30-min welcome call included
For established commercial stables.
- Everything in Organise, plus:
- HR, payroll, timesheets
- Livery and boarding management
- Inventory, purchase orders, arena hire
- Detailed reports and dashboards
- Branded comms (your logo)
- 2 hours of personal setup included
For multi-site operations powered by Sage.
- Everything in Grow, plus:
- Sage Intel, drafts your work for you
- "Hey Sage" voice + Sage Phone Agent
- Branded website on your own domain
- All 5 specialist modules bundled
- Multi-location oversight
- 5 hours Success Manager included
All comms (SMS, email, voice, video, WhatsApp) pay-as-you-go from your wallet. Auto-recharges, no surprises. Phone services activation $39 one-time. Specialist modules $19-32/mo each on Org/Grow (all 5 bundled in Lead).
What happens when you click sign up.
Honest timeline. No marketing fluff.
Right now
Account created. Trial starts.
Full Lead-tier access for 14 days, no card required. Onboarding starts the moment you log in.
First 30 minutes
Your stable, set up.
The engine interviews you about your operation, builds your schedule template, and puts your students and horses in. You will have a working setup before your coffee goes cold.
Within 24 hours
A real person checks in.
A welcome call from us, 30 minutes, free on every tier. Grow includes 2 hours of setup, Lead includes 5 hours plus a Stable Success Manager.
Day 14
Decide on your own terms.
If StableFlow earned its place, you upgrade. If not, your data exports cleanly and we hold it for 30 days in case you change your mind.
Get in touch
Have a question? We would love to hear from you.
Whether you are ready to start a trial, migrating from another platform, or just want to see a live walkthrough of StableFlow, our team is happy to help.
Phone
Coming soon
We typically respond within one business day.