Three tiers. No caps on horses, students or instructors. Ever.
Pay for the software. Pay for what you actually send. That's it.
Solo operators, small stables, first-time digital.
- Unlimited horses, students, instructors, staff
- Scheduling, billing, family CRM, horse welfare
- Sage Help: 100 questions per day, your platform expert
- Public booking page on StableFlow subdomain
- Branded mobile app (PWA) for families
- Digital waivers and compliance
- 30-minute welcome call included
Established commercial stables.
- Everything in Organise, plus:
- HR, payroll, timesheets
- Livery and boarding management
- Inventory, purchase orders, arena hire
- Detailed reports and dashboards
- Branded comms (your logo on PDFs, invoices, emails)
- Multi-staff team management
- Daily data summary
- Sage Help: 200 questions per day
- 2 hours of personal setup included
Multi-site, premium Sage features, white-label brand.
- Everything in Grow, plus:
- Sage Intel that drafts your broadcasts, runs chase cadence, predicts churn
- Sage Voice: "Hey Sage" wake word + voice answers
- Sage Phone Agent: 300 minutes bundled (overage 20p/min)
- Branded website on your own domain
- All 5 specialist modules bundled
- Multi-location oversight
- Communication Journey Builder
- Video meetings: unlimited duration, recording, transcription
- Sage Help: unlimited
- 5 hours included + Stable Success Manager
Wallet, pay for what you actually use
All comms charge from your wallet. Auto-recharges when low, set it once, forget it.
Typical riding academy wallet spend: $32-50/month on top of subscription. WhatsApp at 5垄 is half the price of SMS, the best-value comms channel.
One-time fees (no monthly subscription)
Activated only when you opt in. Visible as clear line items on your invoice.
Phone + WhatsApp activation
$39 one-time
Activates phone number, SMS, voice and WhatsApp Business
Domain registration
$39/year
.com, .io and others. Auto-renews
Domain transfer in
$39 one-time
Move existing domain to StableFlow management
Add-ons
Stack what you need. Lead tier bundles most of these, saving you money if you'd otherwise buy 3 or more.
Sage Phone Agent
300 min quota, overage 25垄/min. Bundled in Lead.
Org 路 GrowWhite Label
Own domain + branded email sender + no "Powered by" branding. Bundled in Lead.
Org 路 GrowPony Club module
Badges, rallies, branch admin. Bundled in Lead.
Org 路 GrowRiding Club module
Members, league, committee. Bundled in Lead.
Org 路 GrowTrekking module
Routes, weight checks, safety briefings. Bundled in Lead.
Org 路 GrowRescue module
Intake, volunteers, adoptions, fundraising. Bundled in Lead.
Org 路 GrowShow Organizer
Classes, draw, live scoring, sponsors. Bundled in Lead.
Org 路 GrowMarket Intelligence
Regional pricing, catchment, Sage-interpreted competitive intel.
Lead onlyZoho Mail (Lite)
Real branded mailboxes. Requires White Label active.
Any tier with WLZoho Mail (Standard)
30GB per seat. Requires White Label active.
Any tier with WLZoho Mail (Pro)
50GB + archiving. Requires White Label active.
Any tier with WLA real human, if you need one.
Sage onboarding is free everywhere. If you'd like a real person to sit with you, totally fine. Every tier gets included hours. Beyond that, services and hourly support are paid.
Organise includes
30 min
Welcome call in first 14 days
Grow includes
2 hours
Setup help across 2-3 sessions
Lead includes
5 hours
Plus dedicated Stable Success Manager
Beyond your included hours: $99/hour ad-hoc, $249 for deep setup, $189 for data migration from another system, $379 for website build sessions. Start a trial and we'll show you the catalogue.